MBC Campaign:
Think TV
6 Episodes | Short stories | Witty & Smart
While digital content has revolutionized the communication industry, there are several aspects that fall short when compared with television. Despite the rise of digital advertising, TV continues to play an unrivalled role within marketing and offers unique benefits and advantages for brands.
MBC wanted to launch THINK TV campaign to celebrate the enduring effectiveness and power of TV and encourage marketers to make the right decisions for their businesses. The above key visuals were utilized on print, outdoors, and social media to communicate their approach. Supported by the following digital commercials.
The concept was translated through a series of visuals showcasing silly scenarios and situations to promote the campaign idea . The main goal of these visuals was to playfully show how using the wrong platform for an ad would not achieve the business objectives.
